1. Cappella, J., Lerman, C., Romantan, A., & Baruh, L. News about Genetics and Smoking: Priming, Family Smoking History and News Story Believability on Inferences of Genetic Susceptibility to Tobacco Addiction. Communication Research. 2005; 32, 478-502.
2. Cappella, J.N. (2006) Integrating Message Effects and Behavior Change Theories: Organizing Comments and Unanswered Questions. Journal of Communication, 56. (Supp. 1), S265-S279.
3. Cappella, J.N. (2007). The Role of Discrete Emotions in the Theory of Reasoned Action and its Successors: Quitting smoking in young adults. In I. Ajzen, D. Albarracin, & R. Hornik (Eds.), Prediction and Change of Health Behavior: Applying a Reasoned Action Approach (pp. 43-52 ). Mahweh, NJ: Lawrence Erlbaum.
4. Chernin, A. (2008). The effects of food marketing on children’s preferences: Testing the moderating roles of age and gender. Annals of the American Academy of Political and Social Science, 615, 102-118.
5. Fishbein, M., & Cappella, J. N. The role of theory in developing effective health communications. (2006) Journal of Communication, 56 (Supp. 1), S1-S17.
6. Fishbein, M. (2007). A Reasoned Action Approach: Some Issues, Questions, and Clarifications. In I. Ajzen, D. Albarracin, & R. Hornik (Eds.), Prediction and Change of Health Behavior: Applying a Reasoned Action Approach (pp. 277-291). Mahweh, NJ: Lawrence Erlbaum.
7. Frosch, D.L., Mello, P., & Lerman, C. Behavioral consequences of screening for obesity risk. Cancer, Epidemiology, Biomarkers & Prevention. 2005; 14(6). 1485-1489.
8. Frosch, D., Krueger, P., Hornik, R., Cronholm, P., & Barg F. (2007). Creating demand for prescription drugs: A content analysis of television direct to consumer advertising. Annals of Family Medicine, 5 (1), 6-13.
9. Frosch, D.L. (2006). Hypothesis: Direct-to-consumer-advertising exposure impedes lifestyle-focused cancer prevention efforts. International Journal of Cancer Prevention, 2, 1-4.
10. Gray, S. W., Wong, N., Kelly, B., Romantan, A., Ramirez, S., Fraze, T., Smith-McLallen, A., Armstrong, K., Schwartz, J. S., & Hornik, R. (2007). Physician initiated cancer screening discussions and patient intention to engage in screening behavior [Abstract]. Journal of Clinical Oncology, 2007 Annual Meeting Proceedings Part 1, 25(18S), 1528.
11. Gray, S.W., Romantan, A., Kelly, B., Ramirez, S., Stevens, R., Wong, N., Kim, A., Schwartz, J.S., & Hornik, R. (2006). Cancer information acquisition differs by patient characteristics. Journal of Clinical Oncology (meeting abstracts), 24 (18S), 16008.
12. Halbert, C.H., Gandy, O.H. Jr., Collier, A., Shaker, L. (2006). Intentions to participate in genetics research among African American smokers. Cancer Epidemiology, Biomarkers and Prevention, 15, 150-153.
13. Halbert, C.H., Gandy, O.H., Armstrong, K., & Shaker, L. (2006). Racial differences in trust in health care providers. Archives of Internal Medicine, 166, 896-901.
14. Halbert, C.H., Gandy, O.H., Collier, A., & Shaker, L. (2007). Beliefs about tobacco use in African Americans. Ethnicity and Disease, 17, 92-98.
15. Hendersen, V.R., & Kelly, B. (2005). Food advertising in the age of obesity: content analysis of food advertising on general market and African American television. Journal of Nutrition Education and Behavior, 37, 191-196.
16. Hornik, R & Kelly, B. (2007) Communication and Diet: An Overview of Experience and Principles&;#44; Journal of Nutrition Education and Behavior. 39(Supplement 2), S5-S12.
17. Hornik, R. (2007). An Extension of the Theory of Reasoned Action and Its Successors to Multiple Behaviors Interventions. In I. Ajzen, D. Albarracin, & R. Hornik (Eds.), Prediction and Change of Health Behavior: Applying a Reasoned Action Approach (pp. 53-68 ). Mahweh, NJ: Lawrence Erlbaum.
18. Hornik, R., & Ramirez, A.S. (2006). Racial/Ethnic Disparities and Segmentation in Communication Campaigns. American Behavioral Scientist, 49(6), 868-884.
19. Jeong, S.H. (2007). Effects of news about genetics and obesity on controllability attributions and helping behaviors. Health Communication. 22(3), 221-228.
20. Kang, Y., Cappella, J. N. (2008). Emotional Reactions to and Perceived Effectiveness of Media Messages: Appraisal and Message Sensation Value. Western Journal of Communication, 72(1), 40 - 61.
21. Kang, Y., Cappella, J.N., & Fishbein, M. (2006). The Attentional Mechanism of Message Sensation Value: Interaction between Message Sensation Value and Argument Quality on Message Effectiveness. Communication Monographs, 73(4), 351-378.
22. Kessler, L., Collier, A., & Halbert, C.H. (2007). Knowledge about genetics among African Americans. Journal of Genetic Counseling. 16(2), 191-200.
23. Kreuter, M., Holmes, K., Hinyard, L., Houston, T., Woolley, S., Green, M.C., Cappella, J.N., Slater, M., Wise, M., Storey, D., Clark, E., O’Keefe, D., & Erwin, D. (2007). Narrative Communication in Cancer Prevention and Control: A Framework to Guide Research and Application. Annals of Behavioral Medicine, 33(3), 221-235.
24. Nguyen, G.T., & Bellamy, S. (2006). Cancer Information Seeking Patterns in a National Sample of Asian Americans. Journal of Health Communication, 11 (Supp 1), 173-180.
25. Nguyen, G.T., Barg, F., Armstrong, K., Holmes, J.H., & Hornik, R. (In Press) Cancer and communication in the healthcare setting: Experiences of older Vietnamese immigrants, a qualitative study. Journal of General Internal Medicine. 23(1).
26. Niederdeppe, J., & Gurmankin Levy, A. (2007). Fatalistic beliefs bout cancer prevention and three prevention behaviors. Cancer Epidemiology, Biomarkers, and Prevention. 16 (5), 998-1003.
27. Niederdeppe, J., Frosch, D. L., & Hornik, R. (2008). Cancer news coverage and information seeking. Journal of Health Communication, 13, 181-199.
28. Niederdeppe, J., Hornik, R.C., Kelly, B., Frosch, D.L., Romantan, A., Stevens, R., Barg, F., & Weiner, J. (2007). Exploring the dimensions of cancer-related information seeking and scanning behavior. Health Communication, 22(2), 153-167.
29. Schnoll, R.A., Hornik, R., Schiller, J., & Lerman C. (2007). Spiral CT and lung cancer: Science, the media, and public opinion. Journal of Clinical Oncology.
30. Shadel, W.G., Lerman, C., Cappella, J., Strasser, A., Pinto, A., & Hornik, R. (2006). Evaluating Smokers' Reactions to Advertising for New Lower Nicotine Quest Cigarettes. Psychology of Addictive Behaviors, 20(1), 80-84.
31. Shim, M., Kelly, B., & Hornik, R. (2006). Cancer Information Scanning and Seeking Behavior is Associated with Knowledge, Lifestyle Choices, and Screening. Journal of Health Communication, 11(Supplement 1), 157-172.
32. Strasser, A., Lerman, C., Sanborn, P., Pickworth, W., Feldman, E. (2007). New lower nicotine cigarettes can produce compensatory smoking and increased carbon monoxide exposure. Drug and Alcohol Dependence, 86(2-3):294-300.
33. Strasser, A., Lerman, C. & Cappella, J. (2006) Lower Nicotine Cigarettes May Not Lower Harm. LDI Issue Brief: Leonard Davis Institute of Health Economics, 12, 2.
34. Stryker, J.E., Wray, R., Hornik, R. & Yanovitzky, I (2006) Validation of Database Search Terms for Content Analysis: The Case of Cancer News Coverage. Journalism and Mass Communication Quarterly Vol. 83, No. 2, 413-430.
35. Yanovitzky, I., Zanutto, E., & Hornik, R. (2005). Estimating causal effects of public health education campaigns using propensity score methodology. Evaluation and Program Planning, 28(2), 209-220

1. Beakley, A., Fishbein, M., Hennessy, M., Jordan, A., Chernin, A., and Stevens, R. (In Press). Developing Respondent-Based Multi-Media Measures of Exposure to Sexual Content. Communication Methods and Measures.
2. Fishbein, M. (In Press). A Reasoned action approach to health promotion. Medical Decision Making.
3. Fishbein, M., Arnold, A.K., Bigman, C., Brechman, J., Fishman, F. et. Al. (In Press). Linking Measures of Media Exposure to Sexual Cognitions and Behaviors: A Review. Communication Methods and Measures.
4. Hawkins, R.P., Kreuter, M., Resnicow, K., Fishbein, M. & Dijkstra, A. (In Press).Understanding tailoring in communicating about health. Health Education Research.
5. Jordan, A., Kunkle, D. , Manganello, J. & Fishbein, M. (Eds). (In Press) Media Messages and Public Health: A Decisions Approach to Content Analysis. New York: Taylor & Francis
6. Kang, Y., Cappella, J. N., & Fishbein, M. (in press). The Effect of Marijuana Scenes in Anti-marijuana Public Service Announcements on Adolescents' Evaluation of Ad Effectiveness. Health Communication.
7. Lee, C-J & Hornik, R.C (in press). Physician trust moderates the Internet use and physician visit relationship. Journal of Health Communication.
8. Lee, C-J, Hornik, R.C., & Hennessy, M. (In Press). The Reliability and Stability of General Media Exposure Measures. Communication Methods and Measures.
9. Lee, C-J. (in press). Does the Internet displace health professionals? Journal of Health Communication.
10. Manganello, J. A., & Fishbein, M. (In Press). Using theory to Inform Content Analysis. In D.Kunkle, A.Jordan, J. Manganello & M. Fishbein (Eds). Media Messages and Public Health: A Decisions Approach to Content Analysis. New York: Taylor & Francis.
11. Niederdeppe, J. (In Press). Beyond knowledge gaps: Examining socioeconomic differences in response to cancer news. Human Communication Research.
12. Romantan, A., Hornik, R., Price, V., Cappella, J.N., & Viswanath, K. (In Press). A Comparative Analysis of the Performance of Alternative Measures of Exposure. Communication Methods and Measures.
13. Shim, M. (In Press) Connecting Internet use with gaps in cancer knowledge. Health Communication.
14. Smith-McLallen, A. & Fishbein, M. (In Press). Predictors of Intentions to Perform Six Cancer-Related Behaviors: Roles for Injunctive and Descriptive Norms. Psychology Health and Medicine.
15. Strasser, A.A., Tang, K.Z., Tuller, M.D., Cappella, J.N. (In Press). PREP advertisement features affect smokers’ beliefs regarding potential harm. Tobacco Control.
16. Wong, N. C. H. (In Press). Investigating the effects of cancer risk and efficacy perceptions on cancer prevention adherence and intentions. Health Communication.

To request a copy of a CECCR publication, please email Megan Kasimatis at mkasimatis@asc.upenn.edu.