The EPIC Center of Excellence in Cancer Communication Research will examine how people make sense of the complex public information environment and how that affects the behavioral choices they make relevant to cancer. The effects of the public information environment occur in the context of individuals' personal knowledge, skills and characteristics, social relationships and contact with health professionals and health institutions. The EPIC Center brings together scholars with a range of disciplinary backgrounds and conceptual frameworks for each project and core, including communication science, medical science, public health, and social, cognitive and clinical psychology. EPIC researchers will contribute to the development of new research and research approaches in the area, the training of researchers in cancer communication, and the dissemination of results in ways that influence practice.

• Primary Projects

Evaluating Anti-Smoking PSAs Framing Genetic Risk Information Seeking and Scanning



• Theory and Methods Core
  
  
• Pilot Projects